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JupiterImages Acquires Banana Stock for $19 Million: The Reasons Behind the Decision and the Vision



Since its formation, Getty Images has pursued an aggressive programme of acquisition, buying up many privately owned agencies that had built up the stock photography industry, from small family-run firms to larger agencies. By 1999, it had acquired one of the largest agencies, Tony Stone Images; the online art seller Art.com; the sports photography agency Allsport; the market leader in the Benelux and Scandinavia: Word View (1996, from Mr. Bert Blokhuis, four offices, for undisclosed sum); journalistic specialists Liaison Agency; Newsmakers, the first digital news photo agency; Online USA, a specialist in celebrity shots; and the Hulton Press Library, the former archive of the British photojournalistic magazine Picture Post. The Hulton collection was sold by the BBC to Brian Deutsch in 1988, when it was renamed Hulton Deutsch. In 1996, the Hulton collection was sold on once more, this time purchased by Getty Images and renamed Hulton Getty. With the acquisition of the Hulton library, Getty Images took ownership of the rights to some 15 million photographs from British press archives dating back to the nineteenth century. Hulton Getty also included photographs from the Keystone Collection, as well as images by notable photographers such as Bert Hardy, Bill Brandt, Weegee and Ernst Haas.[17]


Getty has branched out into stock audio, music and sound effects, and also video with the acquisition of EyeWire and Energy Film Library.[18] Getty has partnered with other companies including Slidely for companies and advertisers to use the Getty Images video library of around 2 million videos.[19]




JupiterImages Acquires Banana Stock for $19 Million



Further acquisitions followed, with the purchase in 2004 of image.net for US$20 million.[20] On 9 February 2006, the microstock photo website iStockphoto was acquired by Getty Images for US$50 million.[21] In 2007, Getty successfully purchased its largest competitor, MediaVast, for $207 million. The acquisition gave Getty Images control of WireImage (Entertainment, creative, and sports photography), FilmMagic (fashion and red carpet photography), and Contour Photos (portrait and studio photography). Getty Images also acquired other subsidiaries, including Master Delegates, which includes Isifa Image Service in Prague and Laura Ronchi in Italy.[22] In 2008, Getty purchased Redferns Music Picture Library, the music photo library built up by British jazz photographer David Redfern.[23]


On 23 October 2008, Getty Images announced their intention to buy Jupitermedia's online images division, Jupiterimages, for $96 million in cash.[24] The sale went ahead in February 2009; Jupiterimages (including the sites stock.xchng and StockXpert) is now a wholly owned subsidiary of Getty. Jupitermedia, now trading as WebMediaBrands, continues its Internet publishing business, which they didn't sell to Getty Images.[25] 2ff7e9595c


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